● Unified database of networks, distributors and outlets with online updating
● Quick access to all historical sales data
● Visualization of key indicators in the context of each account in the format of interactive dashboards
● Reliable and flexible distinction of data access rights for each user role
● Automatic updating of the networks database and retail outlets according to customized parameters
● Maintenance of individual price lists in the context of networks, distributors, and outlets
● Maintenance of information on contractual terms with detailing to the level of the retail outlet
● Automatic calculation of bonuses upon fulfillment of the terms of the contract by the network or distributor
● Storage of the history of changes in individual prices and contract terms
● Information about current discounts by SKU, brand, or product category
● Automatic consideration of contractual conditions when planning promo activities
● Automatic calculation of costs by network or history of promo activities
● Budget calculation taking into account contractual terms
● Automatic replacement of planned values of budget amounts with actual ones for budgets under contractual terms
● Single point of budget recalculation: the system itself will ask the user whether to update the budget when changing the Contract or Sales Plan
● Maintain costs by the products
● Accumulation of planned and factual costs in a single budget
● Maintain budget versions
● Relocation of funds
● Multi-currency support
● Budget import/export
● Interface focused on fast and error-free promo data entering
● Calculation of promo effectiveness: pre-configured mechanics or customization without the developer’s involvement
● Product-level performance calculation management in promo and promo activity
● Maintain share costs according to the planned budget and set spending limits
● Automatic accounting of contractual conditions when planning promotions for a chain or distributor
● Online tracking of the current situation for all established activities
● Instant access to historical promotion data
● Coordination of promo in the system interface
● Pre-configured analytics on key indicators in the industry
● Visualization of a calendar of marketing activities for a year with the ability to change the scale from a quarter to a month and a week
● Opportunity to display any information from the object card on the calendar element
● Maintain multiple calendar views depending on the system partition
● Customizable hierarchical structure
● Opportunity to "drill-down" activity details by clicking on a calendar item
● Manage promo timing by moving items on the calendar
● Ability to analyze TM activities taking into account the activity of competitors
● Coordination mechanisms setup for any system objects
● Setting the conditions for the start of coordination in the form of dynamic filtering
● Parallel and the serial matching setting
● Setting the terms of approval for each participant in the process
● Possibility to change the fields in the object card in different scenarios of approval executive
● Possibility of visa escalation upon expiration of the approval period
● Sending email notifications to process participants
- Disparate sources of information
Sales management in FMCG usually involves a large amount of data: current and planned promotions, contract terms, shipments, secondary sales, and outlet database. When this data is in different places, it is very difficult to make a consolidated plan/flat analysis, and there is also no way to see the situation throughout the sales department online. FMCG Management stores all of the above information within a single information environment, which solves such problems.
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Disparate sources of information
Promo efficiency calculation
Long-lasting and complicated promo approval process
Lack of budget control
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